The studio

1. The family comes first

We do not draw one-off designs. Every drawing belongs to one of ten families, and a family has a fixed line weight, a fixed set of motifs and a documented origin. That constraint is what makes the catalogue navigable: find a pattern you like and you have found everything it is on.

2. Constructed, not sketched

The geometric families — mandala, girih, celtic knot, kolam — are constructed with a compass and a straight edge or on a dot grid, then redrawn digitally at the construction's exact proportions. That is why the symmetry sits still. Freehand symmetry always looks slightly nervous and you can see it from across a room.

3. Tested at the smallest size it will ship at

A drawing that works at 50 cm can disappear on a phone case. Every design is proofed at the smallest product it is listed on, printed, and looked at on paper rather than on a screen. Designs that fail that test are simply not listed on the small products — which is why some families are on six lines and some on four.

4. Tagged so the site can find it

Each product carries machine-readable tags for its family, its product line and the individual drawing. That is how a design family page can list everything it is on without anyone maintaining a list by hand, and how a mis-tagged product shows up as a build warning instead of silently vanishing.

5. Printed near you

Fulfilment runs through Printify and Printful inside Shopify. When you order, the file goes to whichever partner facility is closest to your address. We never touch the stock, which also means we cannot hand-check it — so if something arrives wrong, tell us and we replace it.

What fails

Fine-line families on dark fabric, any intricate design under about eight centimetres, and gradients of any kind. We have stopped trying to make those work and taken them off the relevant products rather than selling something we would not buy.